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The 5 Points of Skyland




// Research and Analysis
// Exhibition
// Exhibition Collateral 
// Graphics

Premise
Skyland is the vision and brainchild of Mr Tan Cheng Siong of Archurban Architect Planners, pioneer architect in Singapore, President Award winner of 2012. Best known for his architecture of Pandan Valley Condominium and Pearl Banks, Mr Tan has been developing the vision of an alternate model of planning our city since three years ago. Mr Tan engaged us to curate his exhibition and to communicate his visions through the exhibition. He wanted the exhibition to target the decision makers in the governmental agencies as well as the general public.

Research Summary, Analysis and Proposed Framework
Mr Tan’s masterplanning vision took reference to economic, politics and other considerations and presented itself to be a large scale, holistic forward thinking alternate plan for the future. Skyland as a model has been shared many times in multiple settings, each exhibition was an incremental build-up of the Skyland ideal and notions. From an audience poll we conducted, it was shared that Skyland is very intellectual where non-architecturally trained public would have difficulty understanding, while they know that it was supposed to be an idea for the future, they could not relate or understand what the idea was. Professionals who could understand the concepts felt that they could not relate as they did not see the architect’s train of thought and justifications. It was also reflected that the figures and data presented were too heavy and dry for the non-architecture audience to follow.

Approach
The exhibition and depiction needed to be easily understood and relevant without compromising on the contents of the Skyland Vision. Understanding the context of politics, economy, and architecture, we expressed the ideals into 5 relatable pointers. The five key pillars of Skyland is represented through 5 points/ factors: residential, community, commercial, mobility and freeing ground space.

The concept of Skyland was expressed through infographics and demonstrated through existing land plots depicted with the Skyland Vision. The strategy was to provide evidential proof to demonstrate how the Skyland model works within existing neighbourhood, e.g. Geylang, Kallang Business Park and Kampong Bugis and the use of infographics allowed for a clearer and more easily understood depiction. This allows for the substantiating of the Skyland ideas and bring across issues more apparently and bring people through the thought process of understanding the rationale behind the Skyland Vision.

'SkyLand is our Future. Land in the Sky is Unlimited'
Opening Tour by Mr Tan Cheng Siong
Opening Tour by Mr Tan Cheng Siong
Opening Tour by Mr Tan Cheng Siong
Opening Tour by Mr Tan Cheng Siong
Exhibition setup with Model and Panels
Exhibition setup of 5 Points and Section Drawing
Exhibition setup with Model and Panels
Exhibition setup with Model and Panels
Exhibition brochure
Exhibition brochure
Exhibition brochure
Exhibition brochure
Exhibition brochure
Exhibition brochure

PLUS Branding Collateral
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Table-Case