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Stain




// Design Installation
// Research and Analysis
// Graphics
// Branding

Premise
The installation is for Indesign Intimate 2015. Alustil, an aluminium kitchen company came to us with the objective of showcasing their products in an engaging way.

Research Summary, Analysis and Proposed Framework
From research and repeated interviews with Alustil, we understood the market context regarding aluminium kitchen fixtures. Alustil advocate the use of aluminium as a more durable and sustainable means as opposed to the usual wooden kitchen fixtures, however, in the market, there are certain prejudices that keep their messages from coming across. Indesign Intimate was also one of the first few platforms in Singapore for Alustil. They are in the midst of entering into the Singapore market and were looking for the artwork to be one that generates a discussion or one to create intrigue in order for more opportunities to interact with their audiences.

Approach
We associated kitchen with the modern lifestyle and imagine coffee to be an important element. It was apt for the crowd that comes to Indesign Intimate as their age group is between 18 – 40 and coffee would be a relevant and relatable element to them.

Featuring 4 cold brew apparatus, coffee was made to slowly drip from the apparatus onto different surfaces of wood and aluminium. The effects of the stains slowly revealed itself across the day, while the wood slowly warped to a curve and absorbed the colour of the coffee, the aluminium remained intact, unbending and unchanged. All this while, the aroma of the coffee permeated the entire space, subconsciously calling for attention to the installation. This created the opportunity for Alustil to engage in conversations with visitors of the installation.

Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil
Installation for Design Intimate with Alustil

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